Joybuy Christmas Truck to Tour London: 6,000 Giveaways, Must-Have Gifts and Chance to Win a New Electric Car

• Festive truck, from new online retailer Joybuy, to tour London with more than 6,000 give-away gifts. The Joybuy Express will tour London from 10 to 13 December.
• Visitors can enjoy a complimentary barista-made coffee at the Joybuy Christmas Café in London on December 13th and enter a draw to win brilliant prizes, including a brand new electric car.
• Joybuy, the new online retailer bringing trusted brands, great prices and speedy, reliable delivery to customers in Europe.
• Joybuy is currently available in its beta testing phase, with a full launch planned for the coming months.

London, 4 December 2025

Joybuy, JD.com’s online retail business in Europe, is taking Christmas to the streets on board ‘The Joybuy Express’ a sparkling red and gold truck filled with festive surprises, treats and thousands of gifts ready to be handed out. Festooned with bright lights, visitors can expect Christmas tunes, Santa and his helpers, and an abundance of festive joy.

Touring London from 10 to 13 December, The Joybuy Express will visit iconic London spots including Trafalgar Square, Piccadilly Circus, Leicester Square, Covent Garden, Borough Market, Oxford Street and Tower Bridge. Joybuy will give away more than 6,000 gifts on the London tour. Visit the truck, sign up to Joybuy or show a previous Joybuy order to receive a festive goodie bag on the spot.

Along the route, the Joybuy Christmas Café will also pop up in London (13th December), serving complimentary coffees freshly prepared by expert De’Longhi baristas. And by sharing the pop-up on social media, visitors will earn the chance to win brilliant prizes – from luxury beauty sets and premium coffee machines to the latest tech and TVs from brands you know and love – just post using #CatchTheJoy and tag #Joybuy.

One lucky visitor could even drive away in a brand new fully electric car that’s turning heads across the UK.

Chris Ferguson, Head of Marketing, Joybuy, said: “The Joybuy Express is jingling its way across London and trust me, you may hear it before you see it. It is brighter than Christmas morning, rosier than Santa’s cheeks and stuffed with more gifts, giveaways and joy than his sleigh on Christmas Eve.

“The team made sure every last present is packed, stacked and ready to go. We’re excited to visit local communities across Europe and can’t wait to welcome everyone to The Joybuy Express, here in London.”

Visitors can download the Joybuy app and scan The Joybuy Express QR code at any stop to receive a digital coupon that can be used on qualifying orders over £10. Stock and gifts are available while supplies last, so early birds will be rewarded. Joybuy is currently in the beta testing phase and plans to formerly launch in the coming months.

The Joybuy Express will appear in:

• 10 December
  • 9:00 to 9:30 – Trafalgar Square
  • 9:30 to 10:00 – Piccadilly Circus
  • 10:00 to 10:45 – Leicester Square
  • 11:00 to 11:45 – Covent Garden Piazza
• 11 December
  • 9:30 to 10:00 – Green Park / Piccadilly
• 12 December
  • 11:15 to 12:00 – Borough Market
  • 15:15 to 16:00 – Oxford Street / Regent Street
  • 17:00 to 18:00 – Covent Garden Piazza / Victoria Station
• 13 December
  • Joybuy Christmas Café Pop Up – Shad Thames by Tower Bridge (11:00 to 17:00)

Follow Joybuy’s social channels: UK Instagram, UK TikTok, UK Facebook

To learn more or download the app, visit www.joybuy.co.uk

Contact:

Media email contact: press@jd.com

About Joybuy

Joybuy is JD.com’s online retail business in Europe, offering high-quality brands, delivered from its own warehouses to the customer’s doorstep, through a speedy and reliable network. Joybuy places the customer at the heart of everything it does. The Joybuy slogan “Don’t just buy, Joybuy”, perfectly captures the mission to fulfil customers’ needs and provide a service that is easy and convenient, but also enjoyable and fun.

Joybuy is currently in the beta testing phase and plans to launch in 2026, when it will provide a more joyful shopping experience in the UK, Netherlands, Germany, France, Belgium and Luxembourg.

About JD.com

JD.com (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company’s cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its Retail as a Service offering to help drive productivity and innovation across a range of industries. JD.com’s business has expanded across retail, technology, logistics, health, industrials, property development and international business.

JD.com is ranked 44th on the Fortune Global 500 list and is China’s largest retailer by revenue, serving over 600 million annual active customers. The company has been listed on NASDAQ since 2014, and on the Hong Kong Stock Exchange since 2020. Committed to the principles of customer first, innovation, dedication, ownership, gratitude, and integrity, the company’s mission is to make lives better through technology, striving to be the most trusted company in the world.