About Joybuy
Joybuy is the European online retail business of JD.com — a leading technology and service company with supply chain at its core, and the largest retailer by revenue in China. Developed from JD.com’s expertise in retail, technology and logistics, Joybuy shares the same principles of quality, speed, and trust.
Officially launched in March 2026, Joybuy provides a more joyful shopping experience across the United Kingdom, Germany, the Netherlands, France, Belgium, and Luxembourg. As a brand-led platform, we partner with high-quality, trusted international, European and local brands to offer a full range of products at great prices. From immersive brand stores to daily offers, we help customers find more joy in every shop across technology, appliances, beauty, homeware, groceries and everyday essentials.
Joybuy operates our own network of warehouses and depots to support our unique “Double 11” delivery service — if shoppers order by 11am, orders will arrive before 11pm the same day; order before 11pm and they arrive the next day, subject to eligibility. Placing the customer at the heart of everything we do, Joybuy offers 24/7 friendly customer service via phone, chat, and email.
Don’t just buy, Joybuy
Our slogan, “Don’t just buy, Joybuy,” perfectly captures our mission to fulfil customers’ needs and provide a service that is easy and convenient, but also enjoyable and fun.
