Allianz Partners and Joybuy partner to enhance customer experience across Europe

• Allianz and JD.com are further strengthening their partnership by bringing their combined expertise to the EU and the UK
• Seamless integration of protection solutions into the e-commerce journey
• Joybuy customers in Germany, France, Benelux and the UK will benefit from this comprehensive end-to-end product offer

London, June 29, 2026 – Allianz Partners, a world leader in B2B2C insurance and assistance, and Joybuy, the new online shopping destination from JD.com, are announcing a new strategic European partnership to offer device and appliance protection insurance options to customers, seamlessly integrated into the e-commerce journey.

The protection solutions will be available for a variety of consumer electronics, including for example mobile devices, gadgets, home appliances, etc. Customers will benefit and can choose from the following three products: accidental damage protection, theft protection and extended warranty services.This collaboration marks a significant expansion of the long-standing relationship of Allianz Group and JD.com, which began in 2018 through the joint venture AllianzJD in China, and strengthens the partnership on a global level.

Joybuy is known for its full range of high-quality products from trusted brands, and its unique “Double 11” delivery service, meaning if shoppers order by 11am, orders will arrive before 11pm the same day.

Anna Kofoed, Chief Officer Global Strategic Partnerships at Allianz Partners comments: “Allianz is proud to deepen its partnership with JD.com and extend our collaboration into Europe and the UK through Joybuy. This partnership reflects our shared vision of delivering exceptional value to customers. By combining cutting-edge e-commerce capabilities with trusted insurance protection solutions, customers can purchase higher-value electronics with increased confidence and peace of mind.”

A Joybuy spokesperson said: “Our customers come to Joybuy for trusted brands, great value and fast, reliable delivery. The partnership with Allianz Partners builds on that by adding extra peace of mind at checkout. By integrating protection directly into the shopping journey, we’re making it simple for customers to safeguard the products they rely on every day, without slowing down the experience they expect from us.”

About Joybuy

Joybuy is JD.com’s new online retail business in Europe, offering high-quality brands, at great prices, delivered from its own warehouses to the customer’s doorstep, through a speedy and reliable network. Joybuy is a brand-led platform, with products from leading international, European and local brands, available across technology, appliances, beauty, home, grocery and everyday essentials. Its unique “Double 11” delivery service means if shoppers order by 11am, orders will arrive before 11pm the same day, order before 11pm and they arrive the next day, subject to eligibility. Joybuy places the customer at the heart of everything it does and offers 24/7 customer service.

The Joybuy slogan “Don’t just buy, Joybuy”, perfectly captures the mission to fulfil customers’ needs and provide a service that is easy and convenient, but also enjoyable and fun. Officially launched in Europe in March 2026, Joybuy gives customers a more joyful shopping experience in the UK, Germany, the Netherlands, France, Belgium and Luxembourg.

About Allianz Partners 

Allianz Partners is a world leader in B2B2C insurance and assistance, offering global solutions that span international health and life, travel insurance, mobility and assistance. Customer driven, our innovative experts are redefining insurance services by delivering future-ready, high-tech high-touch products and solutions that go beyond traditional insurance. Our products are embedded seamlessly into our partners’ businesses, sold through intermediary channels or directly to customers through the Allianz brand. Present in over 73 markets, our 22,200 employees speak 70 languages, handle over 89 million cases each year, and are motivated to go the extra mile to offer peace of mind to our customers around the world.

For more information, please visit: www.allianz-partners.com