Joybuy and ClassPass team up – Joybuy adds ClassPass to JoyPlus benefits

• Joybuy and ClassPass push the pace in new partnership.
• Qualifying JoyPlus members can enjoy one month of ClassPass free at fitness studios and gyms, with bonus credits available to existing and lapsed ClassPass users.
• The new partnership joins other JoyPlus benefits, including Spotify Premium, as Joybuy continues to add more value beyond shopping.

London, UK, 3 September 2026: Joybuy, the new online shopping destination from JD.com, has partnered with ClassPass, the app that provides access to thousands of fitness and wellness experiences worldwide, to bring another lifestyle benefit to JoyPlus members.

ClassPass is redefining fitness and wellness by bringing the world’s best classes, appointments, and experiences onto a single platform, with its app listing more than 88,000 local businesses, across 643 cities in 31 countries.

Through the collaboration, JoyPlus members who are new to ClassPass can enjoy one month free, unlocking access to fitness studios and gyms across the globe, plus five bonus credits to put toward fitness bookings. The month-long trial gives you the momentum to take on everything from strength training and yoga to Pilates, boxing and cycling. Existing and lapsed ClassPass users are eligible to receive 15 bonus credits when they upgrade their ClassPass plan, which can also be used on wellness appointments like massages and manicures.

The new ‘signing’ partnership builds on Joybuy’s growing range of JoyPlus member benefits. Alongside unlimited free delivery, customers can also enjoy rewards including Spotify Premium, while this summer Joybuy also partnered with Strava to help customers stay active and make the most of the outdoors.

A ClassPass spokesperson said: “At Playlist (ClassPass’s parent company), our goal is to get people off their devices and out into the world, whether that means trying something new, moving their bodies, or spending time with others. We’re so excited to bring that mission to JoyPlus members through the end of the year.”

A Joybuy spokesperson said: “We want it to offer value across our customers’ everyday lives, whether they’re shopping, listening to music or looking after their health and wellbeing.

“We’re delighted to welcome ClassPass to JoyPlus. From trying a new fitness class to booking time to relax with a wellness treatment, this partnership gives our members another great reason to choose Joybuy.”

The ClassPass trial offer is available to JoyPlus members in the UK, Germany, France and the Netherlands until 31 December 2026. The free trial is available to new ClassPass users only and covers gyms and studios. Customers who previously had a ClassPass membership can reactivate their account to redeem 15 bonus credits when they upgrade their plan. Terms and conditions apply.

JoyPlus is Joybuy’s membership programme, offering unlimited free delivery with no minimum spend, JoyPoints on every purchase to spend on future orders, member rewards and access to a growing range of partner benefits.

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Notes to editors

Offer:
New ClassPass members receive one month free at fitness studios and gyms, plus five bonus credits toward fitness bookings.
Trial credits, including the five bonus credits, do not roll over after the trial month.
Existing and lapsed ClassPass users receive 15 bonus credits when upgrading their membership plan. These credits can be used for both fitness and wellness. Lapsed users must reactivate their account before redeeming and are not eligible for the free trial.
Available to JoyPlus members in the UK, Germany, France and the Netherlands until 31 December 2026. Terms and conditions apply.

Contact:
Media email contact: press@jd.com

Joybuy Newsroom:
about.joybuy.com

About Joybuy

Joybuy is JD.com’s new online retail business in Europe, offering high-quality brands, at great prices, delivered from its own warehouses to the customer’s doorstep, through a speedy and reliable network. Joybuy is a brand-led platform, with products from leading international, European and local brands, available across technology, appliances, beauty, home, grocery and everyday essentials. Its unique “Double 11” delivery service means if shoppers order by 11am, orders will arrive before 11pm the same day, order before 11pm and they arrive the next day, subject to eligibility. Joybuy places the customer at the heart of everything it does and offers 24/7 customer service.

The Joybuy slogan “Don’t just buy, Joybuy”, perfectly captures the mission to fulfil customers’ needs and provide a service that is easy and convenient, but also enjoyable and fun. Officially launched in Europe in March 2026, Joybuy gives customers a more joyful shopping experience in the UK, Germany, the Netherlands, France, Belgium and Luxembourg.

About ClassPass

ClassPass is redefining fitness and wellness by bringing the world’s best classes, appointments, and experiences into one app. Founded in 2013, ClassPass connects users to millions of workouts and lifestyle offerings across 31 countries while working directly with businesses to merchandise their excess inventory, bring more clients in the door, and generate new streams of revenue. With tens of thousands of fitness studios, gyms, salons, and spas in the ClassPass network, users can choose from a broad range of options including workouts like strength training, yoga, Pilates, and boxing, and wellness services like massage, acupuncture, manicures, and more. Additionally, ClassPass is available as a wellness benefit for the world’s leading employers. ClassPass is part of the Playlist portfolio of brands. Learn more at http://classpass.com.

Contact:
Amanda Melkonian: Press@classpass.com