Flipping Fast: Coatbridge’s Robbie Griffith in High-Speed Joybuy Campaign for the iPhone 18 Pro Launch

• Stunt performer and parkour athlete Robbie Griffith suits up as a JoyExpress courier for the launch of the new iPhone 18 Pro and Pro Max.
• The stunt demonstrates Joybuy’s commitment to fast delivery, proving that when it comes to getting the latest tech on launch day, nothing gets in the way.
• Shoppers can get their hands on Apple’s latest lineup on Joybuy, backed by trade-in offers of up to £800 and same-day delivery options.

UK, 16 September 2026: Scottish parkour athlete and stunt performer Robbie Griffith has jumped into a new role for Joybuy, the new online shopping destination from JD.com, to showcase the ultra-speedy delivery of the new iPhone 18 Pro and iPhone 18 Pro Max lineup.

Originally from Coatbridge, North Lanarkshire, Robbie has spent over 12 years as a professional parkour athlete, stunt performer, and model, having previously posed for international fashion companies including Fila, Givenchy, and Paul Smith, and gone viral by recreating the famous opening chase scene through Edinburgh from the hit movie, Trainspotting.

Dressed in the uniform of JoyExpress, Joybuy’s last-mile delivery service, Robbie puts his agility front and centre. Jumping, vaulting, and flipping across the city, the full video brings to life Joybuy’s promise to deliver the new iPhone 18 Pro and Pro Max to customers at high speed.

Robbie said: “Parkour is just finding the quickest way through a city. Dressed up in the gear and jumping over obstacles with the new iPhone felt like a natural extension of what I do every day, just with a bit more pressure not to drop the package!”

Robbie grew up in Coatbridge and attended St Ambrose High School before building an international career across film, television, music, and fashion. A former elite trampolinist with national and international gold medals, his credits include stunt work on Wicked: Part One, doubling for rapper Aitch in a Relentless commercial, and appearing in World Chase Tag.

Joybuy is the European online retail business of JD.com. The company’s signature “Double 11” delivery service covers over 17 million people in the UK, offering same-day delivery before 11pm for orders placed by 11am.

Available to pre-order now, the iPhone 18 Pro and iPhone 18 Pro Max go on sale at Joybuy on 18 September. Customers can also take advantage of Joybuy Trade-In, receiving up to £800 towards their upgrade when trading in eligible old devices.

About Joybuy

Joybuy is JD.com’s new online retail business in Europe, offering high-quality brands, at great prices, delivered from its own warehouses to the customer’s doorstep, through a speedy and reliable network. Joybuy is a brand-led platform, with products from leading international, European and local brands, available across technology, appliances, beauty, home, grocery and everyday essentials. Its unique “Double 11” delivery service means if shoppers order by 11am, orders will arrive before 11pm the same day, order before 11pm and they arrive the next day, subject to eligibility. Joybuy places the customer at the heart of everything it does and offers 24/7 customer service.

The Joybuy slogan “Don’t just buy, Joybuy”, perfectly captures the mission to fulfil customers’ needs and provide a service that is easy and convenient, but also enjoyable and fun. Officially launched in Europe in March 2026, Joybuy gives customers a more joyful shopping experience in the UK, Germany, the Netherlands, France, Belgium and Luxembourg.