Joybuy expands food range with premium early-bird Christmas turkey pre-orders

Image Credit: HG Walter

• Joybuy has launched a Christmas pre-order service, partnering with independent British butcher HG Walter to offer premium whole turkeys, geese, and rolled turkey breasts.
• Pre-orders are open until 26 November for delivery on 18 December, with every turkey or goose order including free HG Walter stuffing (worth £10).
• The launch forms part of Joybuy’s growing frozen selection, combining a range of high-quality meats and seafood from The Fish Society with everyday staples, ahead of further festive trimmings in the weeks to come.

London, 3 November 2026: Joybuy, the new online shopping destination, is expanding its frozen food range in the UK, with a new premium Christmas pre-order service from independent family-run butcher HG Walter. Early-bird Customers can now get ahead for Christmas by pre-ordering three festive centrepieces from HG Walter:

• HG Walter Whole Turkey, 6kg – £160.00
• HG Walter Whole Goose, 5kg – £150.00
• HG Walter Turkey Rolled Breast, 2kg – £60.00

Pre-orders are open until Thursday 26 November, with orders to be delivered to customers on 18 December, ready for the big day. Every turkey and goose pre-order will also come with free stuffing worth £10, courtesy of HG Walter. HG Walter is an independent, family-run British butcher and one of the UK’s most respected meat suppliers for some of the country’s leading chefs and restaurants.

A Joybuy spokesperson said: “We’re continuing to offer more choice to our customers, and that increasingly includes great-quality food alongside the everyday essentials people already know and love. Christmas is the perfect time to showcase that growing range. Christmas shoppers can choose a premium turkey or goose from HG Walter well ahead of the big day, and we’ll be adding everything from roast potatoes and pigs in blankets to vegetables and some extra-special festive options over the coming weeks. So place your order for a Christmas turkey today – just make sure you have enough room in your freezer!”

The Christmas pre-sale forms part of Joybuy’s growing selection of premium frozen meat and seafood. Customers can already find a wider selection from HG Walter, including beef bavette steak, beef short ribs, chipolata sausages and chicken wings, alongside products such as whole duck.

A HG Walter spokesperson said: “Christmas dinner is one of the most important meals of the year, and we believe the centrepiece deserves to be something special. At HG Walter, we’ve spent decades supplying exceptional meat to some of Britain’s finest chefs and restaurants, and we’re passionate about bringing that same quality to families celebrating at home. By partnering with Joybuy, we’re making it easier for customers to plan ahead, choose a fantastic turkey or goose, and enjoy a little less stress in the run-up to Christmas. We’ll even include the stuffing, so that’s one less thing to worry about on the big day!”

Joybuy has also expanded its seafood selection with The Fish Society, including wild sockeye salmon fillet steaks, sashimi-grade tuna steaks, king prawns, North Atlantic prawns, clams and whole cooked American lobster. Alongside premium products, Joybuy’s frozen range includes familiar everyday favourites from brands such as Birds Eye, PizzaExpress, TGI Fridays, Quorn, Magnum, and more.

For customers looking to stock up, Joybuy also offers a range of freezers to suit different homes and storage needs, including integrated models from Candy and Bosch, alongside spacious chest freezers from Hisense and Russell Hobbs, making it easier to prepare for Christmas and to be ready for the big day.

The range will continue to grow ahead of Christmas, with festive favourites including roast potatoes, Yorkshire puddings, and pigs in blankets set to join the selection. Customers can also expect premium additions including stuffing and a side of smoked salmon.

Joybuy offers groceries alongside electronics, home appliances, beauty, health and wellness, lifestyle and home products, bringing together everyday essentials and premium products in one place and in one order. For eligible products and areas, Joybuy’s Double 11 delivery service means customers ordering by 11am can receive their order before 11pm the same day. The service is currently available to more than 17 million people across the UK.

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About Joybuy

Joybuy is JD.com’s new online retail business in Europe, offering high-quality brands, at great prices, delivered from its own warehouses to the customer’s doorstep, through a speedy and reliable network. Joybuy is a brand-led platform, with products from leading international, European and local brands, available across technology, appliances, beauty, home, grocery and everyday essentials. Its unique “Double 11” delivery service means if shoppers order by 11am, orders will arrive before 11pm the same day, order before 11pm and they arrive the next day, subject to eligibility. Joybuy places the customer at the heart of everything it does and offers 24/7 customer service.

The Joybuy slogan “Don’t just buy, Joybuy”, perfectly captures the mission to fulfil customers’ needs and provide a service that is easy and convenient, but also enjoyable and fun. Officially launched in Europe in March 2026, Joybuy gives customers a more joyful shopping experience in the UK, Germany, the Netherlands, France, Belgium and Luxembourg.