Joybuy launches new Beauty Store with thousands of products – From K-beauty to British favourites

• With thousands of products across skincare, make-up, fragrance, haircare, bodycare and men’s grooming, Joybuy is the one-stop shop for beauty
• New arrivals include innovative skincare from Medicube, Biodance and Anua, alongside the latest products from leading brands including L’Oréal Paris, Maybelline, NYX Professional Makeup, Garnier, Tweezerman, Korres, and Shakeup Cosmetics
• Customers can save 15% when buying two eligible items and explore a growing selection of beauty gift sets ahead of Christmas
• JoyPlus members can enjoy unlimited free delivery, earn Joybuy Points and access eligible beauty and wellness treatments through Joybuy’s partnership with ClassPass

London, 5 November 2026: Joybuy, the new online shopping destination, has launched its dedicated Beauty Store in the UK, bringing together thousands of products from leading international brands, emerging names and your household favourites. Spanning skincare, make-up, fragrance, haircare, bodycare and men’s grooming, the store offers everything from the latest beauty innovations to everyday essentials, with competitive prices and fast, reliable delivery.

From advanced skincare ingredients such as PDRN and retinal to Korean-inspired make-up and Japanese haircare, Joybuy is expanding its selection of international beauty discoveries, alongside dedicated brand stores, special offers and Christmas gifts.

A Joybuy spokesperson said: “Beauty is becoming more exciting and more personal, as our customers discover new ingredients, international brands and products tailored to their individual routines. At Joybuy, we’re bringing that choice together in one place in time for Christmas, from the latest Korean skincare discoveries to the brands customers already know and love.”

“With thousands of beauty products, great prices and fast delivery, we want to make discovering, trying and enjoying beauty easier and more affordable for everyone. So, this Black Friday and festive shopping season, Joybuy has everything you need for your beauty, fragrance and grooming needs.”

The next generation of K-beauty: From PDRN to skin barrier care

From collagen-infused masks to advanced serums and skincare pads, some of the latest Korean beauty discoveries have recently arrived on Joybuy.co.uk, bringing British shoppers a growing selection of products from sought-after brands including Biodance, Medicube, Anua, Celimax, Arencia, K-SECRET and Thank You Farmer.

The new arrivals come as interest in international beauty continues to grow, with tracked beauty searches on Joybuy.co.uk increasing by 25% in the first two days of November, compared with the equivalent period in October. Featuring ingredients including PDRN, niacinamide, ceramides and retinal, the selection reflects interest in targeted skincare formulations designed to address concerns such as dryness, uneven texture and the appearance of fine lines. Among the latest additions to Joybuy are:

	Biodance Rejuvenating Caviar PDRN Real Deep Mask (4 pack): Bringing a touch of luxury to Korean skincare, this hydrogel face mask combines caviar-derived ingredients with salmon PDRN. Designed to support hydration, elasticity and radiance, it reflects the growing popularity of specialist Korean face masks that deliver intensive skincare as part of an at-home routine.
	Medicube PDRN Pink Glutathione Serum Mist (100ml): A convenient skincare mist combining PDRN and glutathione-inspired brightening care in a spray format. Designed for shoppers looking to refresh their complexion throughout the day, it brings two much-discussed skincare ingredients into an easy-to-use product.
	Arencia Fresh Green Rice Mochi Cleanser (120g): Inspired by the soft, stretchy texture of mochi, this unusual Korean cleanser combines rice-derived ingredients with green tea and botanical extracts in a thick, cushiony formula. Designed to remove impurities, excess oil and everyday build-up without leaving skin feeling stripped, it can be used as a daily cleanser or a short wash-off mask. Its distinctive texture offers a playful alternative to traditional cleansing gels and foams.
	Thank You Farmer Rice Pure Clay Mask to Foam Cleanser (150ml): Offering two skincare steps in one, this innovative Korean formula transforms from a clay-based mask into a gentle foaming cleanser when mixed with water. Featuring rice-derived ingredients alongside clay and botanical extracts, it is designed to help remove impurities, excess oil and everyday build-up while leaving skin feeling refreshed and comfortable. Inspired by Korean rice-based skincare traditions, it offers a convenient approach to deep cleansing without the need for separate products.
	Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum (30ml): Combining 10% azelaic acid with hydrating ingredients, this Korean serum is designed for skin prone to visible redness and uneven texture. Anua has become a recognisable name in ingredient-led K-beauty, with Joybuy stocking further products including its Heartleaf range.
	Celimax The Vita-A Retinal Shot Tightening Booster (15ml): A targeted skincare booster formulated with retinal, a vitamin A derivative commonly used to improve the appearance of fine lines and uneven skin texture. Its specialist formulation offers another example of Korean beauty’s growing focus on advanced skincare ingredients and targeted treatments.

 

 Beauty favourites from household names

Alongside emerging international brands, Joybuy offers a growing selection of beauty favourites from household names including L’Oréal Paris, Maybelline New York, NYX Professional Makeup, Garnier, Tweezerman, Korres, Shakeup Cosmetics and essie. Shoppers can discover everything from L’Oréal Paris’ Age Perfect Serum Le Duo and Maybelline’s Cloudtopia Cheek & Lip Mousse to NYX’s Wonder Snatch Setting Powder, alongside hydrating lip balms, hair glosses and everyday beauty essentials.

Japanese beauty favourites

Japanese beauty is also gaining attention among Joybuy customers. The growing selection includes favourites from &honey, Fino, and TSUBAKI. From &honey’s moisturising haircare to Fino’s Premium Touch Hair Mask and Kao’s MegRhythm Steam Eye Masks, shoppers can discover Japanese beauty products designed to bring a little extra care to everyday routines.

British beauty

Alongside international beauty discoveries, Joybuy offers a growing selection of British beauty and personal care favourites. Shoppers can explore luxury skincare from Elemis, premium bath and body products from Molton Brown, make-up from Rimmel London and men’s grooming essentials from Bulldog Skincare.

The range also includes everyday favourites from Baylis & Harding, Original Source, Radox and Batiste, bringing together established British names across skincare, haircare, bodycare and grooming.

Discover your favourite brands in one place

Alongside its wider beauty selection, Joybuy has dedicated brand stores where shoppers can explore products from some of their favourite names. These include the L’Oréal Paris Official Flagship Store, offering a selection of skincare, make-up and haircare, KORRES, and the JUDYDOLL Store, featuring the beauty brand’s distinctive colour cosmetics.

Customers can also explore personal care and grooming products through dedicated stores for Oral-B, Philips and Braun, bringing together beauty, grooming and everyday personal care in one shopping destination.

Beauty gifts for Christmas

With Christmas approaching, Joybuy also offers a growing selection of beauty and skincare gift sets, including:

• Joybuy K-Beauty Edition: A curated skincare set featuring products from Medicube, Beauty of Joseon, Biodance, SKIN1004 and NEEDLY, complete with a travel pouch.
• Elemis Miniature Wonders Collection: A discovery gift set featuring miniature skincare essentials from the brand’s Pro-Collagen range, ideal for travel or an introduction to Elemis.
• SOME BY MI AHA-BHA-PHA 30 Days Miracle Starter Kit: An introductory Korean skincare set featuring products from the brand’s AHA-BHA-PHA range.

Discover more, spend less: Beauty savings and Christmas gifting on Joybuy

From trying the latest beauty discoveries to stocking up on everyday favourites, Joybuy is making it easier for customers to explore more for less, with mix-and-match offers, discounted beauty products and gift sets ahead of Christmas.

Mix and match: Add more, save more

Beauty shoppers can take advantage of selected offers, including:

• Buy two, save 15% on selected products, including Elizabeth Arden Green Tea Honey Drops Body Cream and Sol de Janeiro Bum Bum Body Scrub.
• Get 4 for 3 on eligible health and wellness, including Palmer’s Cocoa Butter Hand Cream, Pantene Pro-V Repair & Protect Keratin Hair Oil, and Sure Anti-Perspirant Aerosol Bright Bouquet.

Customers can explore the offers through Joybuy’s Mix & Match collection.

Customers can also keep an eye out for Last Chance Deals, including a £30-off coupon on qualifying orders over £69, subject to offer eligibility, availability and applicable terms.

Even more ways to save with Joybuy

Beyond its beauty promotions, Joybuy offers customers additional ways to make their money go further. Shoppers can explore Lightning Offers, with deals on leading brands changing daily, while Repeat & Save helps customers save on everyday essentials through subscription savings, flexible recurring deliveries and the freedom to amend orders. Joybuy’s monthly shopping event, Joy Day, also brings customers hundreds of deals on leading brands and more opportunities to save.

Enjoy beauty treatments and more with JoyPlus

Joybuy customers can make their beauty routines go even further with JoyPlus, the retailer’s membership programme, offering savings on shopping alongside exclusive lifestyle benefits.

Through its partnership with ClassPass, customers can enjoy fitness and wellness experiences, including beauty treatments such as manicures and massages at participating locations. For new ClassPass users, eligible users who have never previously created or held a ClassPass account may receive 15 free classes to use within four weeks. For existing ClassPass users, eligible existing ClassPass users may receive 15 bonus credits when upgrading to a higher-credit subscription plan through the designated offer link.

JoyPlus members also benefit from:

• Unlimited free delivery: No minimum spend on eligible orders.
• Joybuy Points: Earn one point for every £1 spent on eligible purchases, with 100 points worth £1 towards future orders. Points can cover up to 50% of an order’s value.
• Exclusive member deals: Access special offers across thousands of products.
• Price Match with Points: Find an eligible product cheaper elsewhere and receive the difference back in Joybuy Points.
• Spotify Premium: Claim up to four months free, subject to eligibility and availability.

JoyPlus is available at an introductory price of £3.99 per month or £19.99 per year, with discounted student memberships at £2.99 per month or £14.99 per year.

Discover your next beauty favourite on Joybuy

Whether exploring the latest Korean skincare trends, refreshing an everyday beauty routine or finding the perfect Christmas gift, shoppers can discover thousands of products through Joybuy’s dedicated UK Beauty Store.

With familiar brands, new international discoveries, competitive prices and fast, reliable delivery, including same-day and next-day delivery on eligible products in selected areas, Joybuy brings beauty, grooming and personal care together in one place.

Explore the full collection now on Joybuy.

-ENDS-

Notes to editors

Joybuy search data:

• Search data is based on searches conducted on Joybuy.co.uk. Week-on-week comparisons cover 26 October–1 November 2026 against 19–25 October 2026.

ClassPass:

• Terms & conditions: https://www.joybuy.co.uk/help/classpass-terms-conditions

Contact:

Media email contact: press@jd.com

Joybuy Newsroom:

about.joybuy.com

About Joybuy

Joybuy is JD.com’s new online retail business in Europe, offering high-quality brands, at great prices, delivered from its own warehouses to the customer’s doorstep, through a speedy and reliable network. Joybuy is a brand-led platform, with products from leading international, European and local brands, available across technology, appliances, beauty, home, grocery and everyday essentials. Its unique “Double 11” delivery service means if shoppers order by 11am, orders will arrive before 11pm the same day, order before 11pm and they arrive the next day, subject to eligibility. Joybuy places the customer at the heart of everything it does and offers 24/7 customer service.

The Joybuy slogan “Don’t just buy, Joybuy”, perfectly captures the mission to fulfil customers’ needs and provide a service that is easy and convenient, but also enjoyable and fun. Officially launched in Europe in March 2026, Joybuy gives customers a more joyful shopping experience in the UK, Germany, the Netherlands, France, Belgium and Luxembourg.