Joybuy signs three-year partnership with Hyde Park Winter Wonderland’s Real Ice Slide

Photo Credit: JOSHUA ATKINS

London, 12 October 2026: Joybuy, the new online shopping destination, announces its three-year partnership with Hyde Park Winter Wonderland will launch this festive season as the Presenting Partner of The Real Ice Slide – a multi-lane, fast-paced sliding attraction where visitors zoom down a real ice track seated in inflatable tubes.

The partnership means that from 19 November 2026 until 3 January 2027, visitors will be able to experience The Real Ice Slide powered by Joybuy set in the festive destination’s ‘Arctic Circle’. Throughout the season, Joybuy plans to bring plenty more joy to the festivities and Winter Wonderland visitors should prepare for special competitions and activities alongside this partnership.

Suzy Griffiths, Vice President, Head of UK Events, Arts & Entertainment for Hyde Park Winter Wonderland said: “We are thrilled to be launching a new three-year partnership with Joybuy and their sponsorship of the Real Ice Slide at Hyde Park Winter Wonderland. The Real Ice Slide is a signature attraction that has delighted guests for years, and Joybuy’s support will help us continue to deliver the exceptional experiences our visitors have come to expect. We look forward to working together to create memorable moments and bring even more joy to Winter Wonderland audiences throughout this exciting long-term collaboration.”

A Joybuy spokesperson, said: “‘Tis the season for Joy’! If there’s one thing the Real Ice Slide and Joybuy have in common, it’s speed. Whether you’re racing down the Slide or ordering last-minute gifts, speed is at the heart of the experience. With our Double 11 service, London shoppers can place an order by 11am and have it delivered that very same day. We’re looking forward to bringing extra momentum to the season, with competitions and plenty of high-speed fun planned throughout.”

Joybuy formally launched across Europe in March 2026, offering customers high-quality products from leading brands across electronics, home appliances, groceries, beauty, health and wellness, home and living and more. Joybuy will be announcing its Single’s Day, Black Friday and Cyber Monday deals in the coming weeks, this will include exclusive products and offers.

Its Double 11 delivery service means customers in eligible areas can order by 11am and receive their order by 11pm the same day. The service is available to more than 40 million people across Europe, including more than 17 million in the UK.

-ENDS-

About Joybuy

Joybuy is JD.com’s new online retail business in Europe, offering high-quality brands, at great prices, delivered from its own warehouses to the customer’s doorstep, through a speedy and reliable network. Joybuy is a brand-led platform, with products from leading international, European and local brands, available across technology, appliances, beauty, home, grocery and everyday essentials. Its unique “Double 11” delivery service means if shoppers order by 11am, orders will arrive before 11pm the same day, order before 11pm and they arrive the next day, subject to eligibility. Joybuy places the customer at the heart of everything it does and offers 24/7 customer service.

The Joybuy slogan “Don’t just buy, Joybuy”, perfectly captures the mission to fulfil customers’ needs and provide a service that is easy and convenient, but also enjoyable and fun. Officially launched in Europe in March 2026, Joybuy gives customers a more joyful shopping experience in the UK, Germany, the Netherlands, France, Belgium and Luxembourg.

About MARI  
MARI is a global events and experiences company with a portfolio of world-class live properties spanning sports, art, lifestyle, and entertainment. These include major international tennis tournaments, among them the Mutua Madrid Open and Miami Open presented by Itaú, Frieze, a leading voice in contemporary art, Hyde Park Winter Wonderland, TodayTix Group, and Barrett-Jackson, the foremost U.S. collector car auction company. MARI delivers live experiences that bring people together, inspire audiences, and shape culture worldwide.