Joybuy to kick off fan zone in Budapest at UEFA Champions League Final

• Joybuy to host a fan zone outside the Puskás Aréna in Budapest on 30 May,ahead of the UEFA Champions League Final.
• Football fans can experience interactive games, influencer appearancesand dancing humanoid robots.
• Joybuy guests including Arsenal legend, Olivier Giroud, andAndrew Henderson – Freestyle Football World Champion, Leonardo (MatchFitSoccer) and OussiFooty will attend and share content live from Budapest.
• The UEFA Champions League Final sees Paris Saint-Germain face Arsenal, with both clubs representing cities covered by Joybuy’s Double 11,same-day delivery.

Budapest, Hungary, 30 May 2026 – Joybuy, the new online shopping destination from JD.com in Europe, is supercharging the matchday build-up this weekend with an interactive fan zone at the UEFA Champions League Final in Budapest. Located on the south side of Puskás Aréna, the zone will run from 3pm on 30 May, just before Europe’s biggest match kicks off.

Bringing the vibes, Agibot humanoid robots will perform live dance routines, while Joybuy’s special guests, include five times Freestyle Football World Champion Andrew Henderson, and viral creators Leonardo (MatchFitSoccer) and OussiFooty will attend the activation. World Cup-winning French striker and former Arsenal player Olivier Giroud will be posting content from the match for Joybuy’s social channels.

As the Official E-commerce Innovation Partner of the UEFA Champions League, the zone will be a striking Joybuy red pop-up, featuring interactive games and football challenges.

A Joybuy spokesperson said: “As an Official Partner of the UEFA Champions League, we can’t wait to meet football fans and our growing community of customers for this incredible match. With Paris Saint-Germain and Arsenal lining up to be ‘Kings of Europe’, this final holds a special meaning for us. Both Paris and London are key hubs in our Double 11 network, where millions of people can already enjoy same-day delivery with Joybuy.”

Fans will be able to explore the story and journey of Joybuy, which now serves customers in the UK, Germany, France, the Netherlands, Belgium and Luxembourg after officially launching in March 2026.

JD.com became the Official E-commerce Innovation Partner of the UEFA Champions League in 2025, with the partnership designed to create new ways for football fans to engage with clubs, creators, merchandise and live experiences.

Joybuy is the Official E-commerce Innovation Partner of the UEFA Champions League. This year’s UEFA Champions League Final will be hosted at the Puskás Aréna, named in honour of Ferenc Puskás, the Hungarian footballer widely regarded as one of the greatest players of all time. The final sees the two best clubs in Europe battle it out to see who will be crowned 2026 European Champions and is expected to reach a live global audience of 145 million viewers and achieve a total broadcast reach of up to 450 million people around the world.

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About Joybuy

Joybuy is JD.com’s new online retail business in Europe, offering high-quality brands, at great prices, delivered from its own warehouses to the customer’s doorstep, through a speedy and reliable network. Joybuy is a brand-led platform, with products from leading international, European and local brands, available across technology, appliances, beauty, home, grocery and everyday essentials. Its unique “Double 11” delivery service means if shoppers order by 11am, orders will arrive before 11pm the same day, order before 11pm and they arrive the next day, subject to eligibility. Joybuy places the customer at the heart of everything it does and offers 24/7 customer service.

The Joybuy slogan “Don’t just buy, Joybuy”, perfectly captures the mission to fulfil customers’ needs and provide a service that is easy and convenient, but also enjoyable and fun. Officially launched in Europe in March 2026, Joybuy gives customers a more joyful shopping experience in the UK, Germany, the Netherlands, France, Belgium and Luxembourg.